Let’s face it, the dental industry and the dental marketing space is behind the times with regard to digital. That’s why Wave7 offers exclusive dental marketing experts to our partners. We get it. The demographic and modelling is clear, it’s a paper mailer, post card and flyer world. Our dental partners are literally addicted to paper! Here’s the problem, paper and snail mail are being phased out with engagement and returns clearly diminishing.
A Digital Marketing Search Alternative:
So what’s the big deal about SEO (google search optimization to be specific). What about SEM or Search Engine Marketing? These options are without a doubt the most non user friendly and costly options available. As a supplement, they are a must have for any DDS or dental vendor. The good news: Healthcare SEO and SEM opportunities are plentiful and the most valuable, stable marketing tactics available. SMO or Social Media Optimization (Facebook and Linkedin optimization essentially) are your other side of coin. When it comes to organic online engagement, social is king and if you aren’t proficient at it, you will pay dearly via your long-term digital marketing footprint. These options are powerful but can be costly. So how does a marketing company mitigate your budgetary risks? Geo-location marketing.